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🧠 Behind Tactics

🧠 Behind Tactics

Breakdowns of the most unique tactics that startups are applying to gain an edge in their markets.

🔥 Weekly Digest 🧠 Behind Tactics

🧠 Behind Tactics🧠 Behind Tactics

Dec 17, 2024

The Rise of Mini Tools

Why AI-powered tools are the new go-to growth strategy.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Dec 10, 2024

Spotify’s Secret, Unwrapped

Why year-in-review works—and how to copy it.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Dec 03, 2024

Next-Level Product Pages

How AI is transforming e-commerce product pages.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Nov 26, 2024

Make Links Irresistible

Why OG images are the key to increase CTR.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Nov 19, 2024

10 Lessons to Fundraise, Hire & Grow

Lessons from Warp’s founders on thriving in competitive markets.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Nov 12, 2024

Speak Their Language

How Canva used localization to gain 100M+ new monthly users.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Nov 05, 2024

Outcomes, Not Subscriptions

Why solution-based pricing might be the future of SaaS.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Oct 29, 2024

Scrape Your Way In

How Senja uses AI and web scraping to boost B2B activation.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Oct 22, 2024

Decentralized Creativity

How unsupervised TikTokers power CheaterBuster’s TikTok success.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Oct 15, 2024

Ditch the Homepage

How Rows turned their homepage into their product.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Oct 08, 2024

The Aha! Shortcut

How AI turns PamPam's onboarding into a quick win.

Nicolás Cerdeira

🧠 Behind Tactics🧠 Behind Tactics

Sep 03, 2024

Loyalty Pays Off

How JetBrains keeps customers loyal by lowering prices over time.

Nicolás Cerdeira