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🧠 Behind Tactics

Breakdowns of the most unique tactics that startups are applying to gain an edge in their markets.

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🧠 Behind Tactics🧠 Behind Tactics
The Rationale Behind a $27M Acquisition

The Rationale Behind a $27M Acquisition

Why HubSpot and other SaaS are acquiring media companies.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
500K Visitors With One Course

500K Visitors With One Course

How Ahrefs uses online courses to acquire customers.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
No More Freemium

No More Freemium

The new strategy that Airtable is using to get 40% more conversions.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
How ConvertKit Grows Through Concierge Migrations

How ConvertKit Grows Through Concierge Migrations

Stealing competitors' clients by offering them free switches.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
The Surprising Effectiveness of Recap Emails

The Surprising Effectiveness of Recap Emails

How Grammarly boosted retention with emails that users actually want to read.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
The Day Wise Created 250K Variants of a Calculator

The Day Wise Created 250K Variants of a Calculator

How Wise used Programmatic SEO to obtain over 40.7M users/mo

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Try Before You Hire

Try Before You Hire

How Linear achieved a 96% working retention rate with work trials.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
How MasterClass Is Dominating Google SERPs

How MasterClass Is Dominating Google SERPs

Getting 5.9M users/month by targeting high search volume keywords.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Why Stripe Created a Book Publishing House

Why Stripe Created a Book Publishing House

How a FinTech is increasing the internet GDP by writing books.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
400k Users/Mo Through the GPT Store

400k Users/Mo Through the GPT Store

How VEED is using GPTs as a customer acquisition channel.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
How Canva Gets 130M+ Visitors/Mo Acquiring Startups

How Canva Gets 130M+ Visitors/Mo Acquiring Startups

A dive into a distinct approach to startup acquisitions.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
How Gamma Acquired 10M+ Users Through WOM

How Gamma Acquired 10M+ Users Through WOM

The 3 tactics behind this wild growth strategy.

Nicolás Cerdeira
Nicolás Cerdeira