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🧠 Behind Tactics

Breakdowns of the most unique tactics that startups are applying to gain an edge in their markets.

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🧠 Behind Tactics🧠 Behind Tactics
Shake Your Phone, Earn Bitcoin

Shake Your Phone, Earn Bitcoin

Why Shakepay gives you crypto when you shake your phone.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
$500 for One Color?!

$500 for One Color?!

How RemoteOK uses upsells to make users pay more.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Make Memes, Not Ads

Make Memes, Not Ads

The future of marketing is meme-powered.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Automated YouTube Marketing

Automated YouTube Marketing

How Calm’s evergreen videos attract users while they sleep.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
The Rise of Mini Tools

The Rise of Mini Tools

Why AI-powered tools are the new go-to growth strategy.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Spotify’s Secret, Unwrapped

Spotify’s Secret, Unwrapped

Why year-in-review works—and how to copy it.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Next-Level Product Pages

Next-Level Product Pages

How AI is transforming e-commerce product pages.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Make Links Irresistible

Make Links Irresistible

Why OG images are the key to increase CTR.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
10 Lessons to Fundraise, Hire & Grow

10 Lessons to Fundraise, Hire & Grow

Lessons from Warp’s founders on thriving in competitive markets.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Speak Their Language

Speak Their Language

How Canva used localization to gain 100M+ new monthly users.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Outcomes, Not Subscriptions

Outcomes, Not Subscriptions

Why solution-based pricing might be the future of SaaS.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Scrape Your Way In

Scrape Your Way In

How Senja uses AI and web scraping to boost B2B activation.

Nicolás Cerdeira
Nicolás Cerdeira