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🧠 Behind Tactics🧠 Behind Tactics
Speak Their Language

Speak Their Language

How Canva used localization to gain 100M+ new monthly users.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Farming on a Billion

Farming on a Billion

Why Bowery’s billion-dollar vertical farm couldn’t survive.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Outcomes, Not Subscriptions

Outcomes, Not Subscriptions

Why solution-based pricing might be the future of SaaS.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
A Billion Dollar Crash

A Billion Dollar Crash

The flying taxi startup that couldn’t lift off.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Scrape Your Way In

Scrape Your Way In

How Senja uses AI and web scraping to boost B2B activation.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Fintechs in Freefall

Fintechs in Freefall

Why CapWay’s collapse shows no Fintech is safe.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Decentralized Creativity

Decentralized Creativity

How unsupervised TikTokers power CheaterBuster’s TikTok success.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Great Clients, No Future

Great Clients, No Future

How Toplyne’s promising start still led to failure.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Ditch the Homepage

Ditch the Homepage

How Rows turned their homepage into their product.

Nicolás Cerdeira
Nicolás Cerdeira
Farewell, Uber of Weed

Farewell, Uber of Weed

What Eaze’s downfall means for cannabis startups.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
The Aha! Shortcut

The Aha! Shortcut

How AI turns PamPam's onboarding into a quick win.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Bananas, Loans, and Defaults

Bananas, Loans, and Defaults

How Greenikk's unpaid loans led to their shutdown.

Nicolás Cerdeira
Nicolás Cerdeira
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