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The Startup That Wanted GPT to Drive Your Car

The Startup That Wanted GPT to Drive Your Car

How Ghost Autonomy burnt $220M trying to innovate in the self-driving industry.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
The Surprising Effectiveness of Recap Emails

The Surprising Effectiveness of Recap Emails

How Grammarly boosted retention with emails that users actually want to read.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
When $230M is Not Enough

When $230M is Not Enough

How Rezi burnt all of their money leasing New York apartments.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
The Day Wise Created 250K Variants of a Calculator

The Day Wise Created 250K Variants of a Calculator

How Wise used Programmatic SEO to obtain over 40.7M users/mo

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
The Failed Exclusive Community

The Failed Exclusive Community

The $12M fail of Round's private community.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Try Before You Hire

Try Before You Hire

How Linear achieved a 96% working retention rate with work trials.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Drive from Home

Drive from Home

How Phantom Auto tried and failed to turn drivers into remote workers.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
How MasterClass Is Dominating Google SERPs

How MasterClass Is Dominating Google SERPs

Getting 5.9M users/month by targeting high search volume keywords.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Airplane's Last Flight

Airplane's Last Flight

How Airtable acquired and closed this $32M startup.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Why Stripe Created a Book Publishing House

Why Stripe Created a Book Publishing House

How a FinTech is increasing the internet GDP by writing books.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Hospitals Still Make the Worst Customers

Hospitals Still Make the Worst Customers

Analyzing Project Ronin’s $10M failure.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
400k Users/Mo Through the GPT Store

400k Users/Mo Through the GPT Store

How VEED is using GPTs as a customer acquisition channel.

Nicolás Cerdeira
Nicolás Cerdeira
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