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🧠 Behind Tactics🧠 Behind Tactics
Viral Conflict

Viral Conflict

How picking up a fight can make you reach new customers.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
The New Theranos?

The New Theranos?

A $500K Richard Mille, a tech logistics startup and a story of fraud.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Open Handbooks

Open Handbooks

Why startups are sharing how they operate with the public.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Big Koo-Lapse

Big Koo-Lapse

How Koo almost beats X in the Indian market.

Nicol�ás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Why Did a Timer Go Viral?

Why Did a Timer Go Viral?

How Calm got 2M visits from a 2-minute timer.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Hydrogen Explosion

Hydrogen Explosion

Why Universe Hydrogen is shutting down after raising $100M.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Always Yours, Jason

Always Yours, Jason

How 37signals use Founder Letters as landing pages.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Rare Disease Tech

Rare Disease Tech

What the fail of KovakDx says about HealthTech incentives.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Experts For Hire

Experts For Hire

How Shopify grows through an experts marketplace.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
ClimateTech is Struggling

ClimateTech is Struggling

What Running Tide's failure tells us about Climate Tech.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Spending $15K on Pizzas to Get $1M

Spending $15K on Pizzas to Get $1M

Why Antimetal sent 1,000 pizzas to startups and VCs on launch day.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Lab Meat is Still Far Away

Lab Meat is Still Far Away

Why one of the biggest startups cultivating meat shut down.

Nicolás Cerdeira
Nicolás Cerdeira
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