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Bad Genes

Bad Genes

The downfall of 23andMe’s billion-dollar bet.

Nicolás Cerdeira
Nicolás Cerdeira
Why Flipkart Killed ANS

Why Flipkart Killed ANS

A $40M acquisition—now completely worthless.

Nicolás Cerdeira
Nicolás Cerdeira
$190 Million Mistake

$190 Million Mistake

Why Apostrophe’s huge acquisition couldn’t ensure its survival

Nicolás Cerdeira
Nicolás Cerdeira
The Market Wasn’t Ready

The Market Wasn’t Ready

Edtech in Africa has a monetization problem.

Nicolás Cerdeira
Nicolás Cerdeira
Breach in the Business

Breach in the Business

This security firm couldn’t patch its own collapse.

Nicolás Cerdeira
Nicolás Cerdeira
The Humane Pin is Dead

The Humane Pin is Dead

The $499 wearable no one wanted is gone.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Buyer Too Late?

Buyer Too Late?

Level, a benefits startup, shut down —then buyers came knocking.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Your Bank Fees Won

Your Bank Fees Won

Cushion helped users fight fees—so why did it fail?

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
When Banks Play Startup

When Banks Play Startup

Zing's collapse and why big banks keep failing at fintech.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Shake Your Phone, Earn Bitcoin

Shake Your Phone, Earn Bitcoin

Why Shakepay gives you crypto when you shake your phone.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
EV Startups Keep Dying

EV Startups Keep Dying

How Canoo went from NASA to bankruptcy.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
$500 for One Color?!

$500 for One Color?!

How RemoteOK uses upsells to make users pay more.

Nicolás Cerdeira
Nicolás Cerdeira
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