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Failory Newsletter

The stories, frameworks, and tactics that will make you a 10x better founder.

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The Humane Pin is Dead

The Humane Pin is Dead

The $499 wearable no one wanted is gone.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Buyer Too Late?

Buyer Too Late?

Level, a benefits startup, shut down —then buyers came knocking.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Your Bank Fees Won

Your Bank Fees Won

Cushion helped users fight fees—so why did it fail?

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
When Banks Play Startup

When Banks Play Startup

Zing's collapse and why big banks keep failing at fintech.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Shake Your Phone, Earn Bitcoin

Shake Your Phone, Earn Bitcoin

Why Shakepay gives you crypto when you shake your phone.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
EV Startups Keep Dying

EV Startups Keep Dying

How Canoo went from NASA to bankruptcy.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
$500 for One Color?!

$500 for One Color?!

How RemoteOK uses upsells to make users pay more.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
A Pandemic Mirage

A Pandemic Mirage

Pandion’s pandemic-fueled rise ended in a sudden collapse.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Make Memes, Not Ads

Make Memes, Not Ads

The future of marketing is meme-powered.

Nicolás Cerdeira
Nicolás Cerdeira
A Christmas Miracle?

A Christmas Miracle?

How Bench went from shutdown to salvation during the holidays.

Nicolás Cerdeira
Nicolás Cerdeira
Friction That Sells

Friction That Sells

How intentional friction can increase conversions and retention.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
2024’s Biggest Startup Crashes

2024’s Biggest Startup Crashes

From failed social media apps, to the "Uber of Weed".

Nicolás Cerdeira
Nicolás Cerdeira
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