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The stories, frameworks, and tactics that will make you a 10x better founder.

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🧠 Behind Tactics🧠 Behind Tactics
10 Lessons to Fundraise, Hire & Grow

10 Lessons to Fundraise, Hire & Grow

Lessons from Warp’s founders on thriving in competitive markets.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Supersonic? Not So Fast

Supersonic? Not So Fast

Why Exosonic failed to bring back supersonic flights.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Speak Their Language

Speak Their Language

How Canva used localization to gain 100M+ new monthly users.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Farming on a Billion

Farming on a Billion

Why Bowery’s billion-dollar vertical farm couldn’t survive.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Outcomes, Not Subscriptions

Outcomes, Not Subscriptions

Why solution-based pricing might be the future of SaaS.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
A Billion Dollar Crash

A Billion Dollar Crash

The flying taxi startup that couldn’t lift off.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Scrape Your Way In

Scrape Your Way In

How Senja uses AI and web scraping to boost B2B activation.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Fintechs in Freefall

Fintechs in Freefall

Why CapWay’s collapse shows no Fintech is safe.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Decentralized Creativity

Decentralized Creativity

How unsupervised TikTokers power CheaterBuster’s TikTok success.

Nicolás Cerdeira
Nicolás Cerdeira
🔥 Weekly Digest🔥 Weekly Digest
Great Clients, No Future

Great Clients, No Future

How Toplyne’s promising start still led to failure.

Nicolás Cerdeira
Nicolás Cerdeira
🧠 Behind Tactics🧠 Behind Tactics
Ditch the Homepage

Ditch the Homepage

How Rows turned their homepage into their product.

Nicolás Cerdeira
Nicolás Cerdeira
Farewell, Uber of Weed

Farewell, Uber of Weed

What Eaze’s downfall means for cannabis startups.

Nicolás Cerdeira
Nicolás Cerdeira
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